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Remarks by Chairman Ben S. Bernanke
At the Fourth ECB Central Banking Conference, Frankfurt, Germany
November 10, 2006

Monetary Aggregates and Monetary Policy at the Federal Reserve: A Historical Perspective

My topic today is the role of monetary aggregates in economic analysis and monetary policymaking at the Federal Reserve. I will take a historical perspective, which will set the stage for a brief discussion of recent practice.

The Federal Reserve’s responsibility for managing the money supply was established at its founding in 1913, as the first sentence of the Federal Reserve Act directed the nation’s new central bank "to furnish an elastic currency."1 However, the Federal Reserve met this mandate principally by issuing currency as needed to damp seasonal fluctuations in interest rates, and during its early years the Federal Reserve did not monitor the money stock or even collect monetary data in a systematic way.2, 3

The Federal Reserve’s first fifteen years were a period of relative prosperity, but the crash of 1929 ushered in a decade of global financial instability and economic depression. Subsequent scholarship, notably the classic monetary history by Milton Friedman and Anna J. Schwartz (1963), argued that the Federal Reserve’s failure to stabilize the money supply was an important cause of the Great Depression. That view today commands considerable support among economists, although I note that the sources of the Federal Reserve’s policy errors during the Depression went much deeper than a failure to understand the role of money in the economy or the lack of reliable monetary statistics. Policymakers of the 1930s observed the correlates of the monetary contraction, such as deflation and bank failures. However, they questioned not only their own capacity to reverse those developments but also the desirability of doing so. Their hesitancy to act reflected the prevailing view that some purging of the excesses of the 1920s, painful though it might be, was both necessary and inevitable.

In any case, the Federal Reserve began to pay more attention to money in the latter part of the 1930s. Central to these efforts was the Harvard economist Lauchlin Currie, whose 1934 treatise, The Supply and Control of Money in the United States, was among the first to provide a practical empirical definition of money. His definition, which included currency and demand deposits, corresponded closely to what we now call M1. Currie argued that collection of monetary data was necessary for the Federal Reserve to control the money supply, which in turn would facilitate the stabilization of the price level and of the economy more generally.4 In 1934, Marriner Eccles asked Currie to join the Treasury Department, and later that year, when Eccles was appointed to head the Federal Reserve, he took Currie with him. Currie’s tenure at the Federal Reserve helped to spark new interest in monetary statistics. In 1939, the Federal Reserve began a project to bring together the available historical data on banking and money. This effort culminated in 1943 with the publication of Banking and Monetary Statistics, which included annual figures on demand and time deposits from 1892 and on currency from 1860.

Academic interest in monetary aggregates increased after World War II. Milton Friedman’s volume Studies in the Quantity Theory of Money, which contained Phillip Cagan’s work on money and hyperinflation, appeared in 1956, followed in 1960 by Friedman’s A Program for Monetary Stability, which advocated that monetary policy engineer a constant growth rate for the money stock. Measurement efforts also flourished. In 1960, William J. Abbott of the Federal Reserve Bank of St. Louis led a project that resulted in a revamping of the Fed’s money supply statistics, which were subsequently published semimonthly.5 Even in those early years, however, financial innovation posed problems for monetary measurement, as banks introduced new types of accounts that blurred the distinction between transaction deposits and other types of deposits. To accommodate these innovations, alternative definitions of money were created; by 1971, the Federal Reserve published data for five definitions of money, denoted M1 through M5.6

During the early years of monetary measurement, policymakers groped for ways to use the new data.7 However, during the 1960s and 1970s, as researchers and policymakers struggled to understand the sharp increase in inflation, the view that nominal aggregates (including credit as well as monetary aggregates) are closely linked to spending growth and inflation gained ground. In 1966, the Federal Open Market Committee (FOMC) began to add a proviso to its policy directives that bank credit growth should not deviate significantly from projections; a similar proviso about money growth was added in 1970. In 1974, the FOMC began to specify "ranges of tolerance" for the growth of M1 and for the broader M2 monetary aggregate over the period that extended to the next meeting of the Committee.8

In response to House Concurrent Resolution 133 in 1975, the Federal Reserve began to report annual target growth ranges, 2 to 3 percentage points wide, for M1, M2, a still broader aggregate M3, and bank credit in semiannual testimony before the Congress. In an amendment to the Federal Reserve Act in 1977, the Congress formalized the Federal Reserve’s reporting of monetary targets by directing the Board to "maintain long run growth of monetary and credit aggregates … so as to promote effectively the goals of maximum employment, stable prices, and moderate long-term interest rates."9 In practice, however, the adoption of targets for money and credit growth was evidently not effective in constraining policy or in reducing inflation, in part because the target was not routinely achieved.10

The closest the Federal Reserve came to a "monetarist experiment" began in October 1979, when the FOMC under Chairman Paul Volcker adopted an operating procedure based on the management of non-borrowed reserves.11 The intent was to focus policy on controlling the growth of M1 and M2 and thereby to reduce inflation, which had been running at double-digit rates. As you know, the disinflation effort was successful and ushered in the low-inflation regime that the United States has enjoyed since. However, the Federal Reserve discontinued the procedure based on non-borrowed reserves in 1982. It would be fair to say that monetary and credit aggregates have not played a central role in the formulation of U.S. monetary policy since that time, although policymakers continue to use monetary data as a source of information about the state of the economy.

Why have monetary aggregates not been more influential in U.S. monetary policymaking, despite the strong theoretical presumption that money growth should be linked to growth in nominal aggregates and to inflation? In practice, the difficulty has been that, in the United States, deregulation, financial innovation, and other factors have led to recurrent instability in the relationships between various monetary aggregates and other nominal variables. For example, in the mid-1970s, just when the FOMC began to specify money growth targets, econometric estimates of M1 money demand relationships began to break down, predicting faster money growth than was actually observed. This breakdown--dubbed "the case of the missing money" by Princeton economist Stephen Goldfeld (1976)--significantly complicated the selection of appropriate targets for money growth. Similar problems arose in the early 1980s--the period of the Volcker experiment--when the introduction of new types of bank accounts again made M1 money demand difficult to predict.12 Attempts to find stable relationships between M1 growth and growth in other nominal quantities were unsuccessful, and formal growth rate targets for M1 were discontinued in 1987.

Problems with the narrow monetary aggregate M1 in the 1970s and 1980s led to increased interest at the Federal Reserve in the 1980s in broader aggregates such as M2. Econometric methods were also refined to improve estimation and to accommodate more-complex dynamics in money demand equations. For example, at a 1988 conference at the Federal Reserve Board, George Moore, Richard Porter, and David Small presented a new set of M2 money demand models based on an "error-correction" specification, which allowed for transitory deviations from stable long-run relationships (Moore, Porter, and Small, 1990). One of these models, known as the "conference aggregate" model, remains in use at the Board today. About the same time, Board staff developed the so-called P* (P-star) model, based on M2, which used the quantity theory of money and estimates of long-run potential output and velocity (the ratio of nominal income to money) to predict long-run inflation trends. The P* model received considerable attention both within and outside the System; indeed, a description of the model was featured in a front-page article in the New York Times. 13

Unfortunately, over the years the stability of the economic relationships based on the M2 monetary aggregate has also come into question. One such episode occurred in the early 1990s, when M2 grew much more slowly than the models predicted. Indeed, the discrepancy between actual and predicted money growth was sufficiently large that the P* model, if not subjected to judgmental adjustments, would have predicted deflation for 1991 and 1992. Experiences like this one led the FOMC to discontinue setting target ranges for M2 and other aggregates after the statutory requirement for reporting such ranges lapsed in 2000.

As I have already suggested, the rapid pace of financial innovation in the United States has been an important reason for the instability of the relationships between monetary aggregates and other macroeconomic variables.14 In response to regulatory changes and technological progress, U.S. banks have created new kinds of accounts and added features to existing accounts. More broadly, payments technologies and practices have changed substantially over the past few decades, and innovations (such as Internet banking) continue. As a result, patterns of usage of different types of transactions accounts have at times shifted rapidly and unpredictably.

Various special factors have also contributed to the observed instability. For example, between one-half and two-thirds of U.S. currency is held abroad. As a consequence, cross-border currency flows, which can be estimated only imprecisely, may lead to sharp changes in currency outstanding and in the monetary base that are largely unrelated to domestic conditions.15, 16

The Board staff continues to devote considerable effort to modeling and forecasting velocity and money demand. The standard model of money demand, which relates money held to measures of income and opportunity cost, has been extended to include alternative measures of money and its determinants, to accommodate special factors and structural breaks, and to allow for complex dynamic behavior of the money stock.17 Forecasts of money growth are based on expert judgment with input from various estimated models and with knowledge of special factors that are expected to be relevant. Unfortunately, forecast errors for money growth are often significant, and the empirical relationship between money growth and variables such as inflation and nominal output growth has continued to be unstable at times.18

Despite these difficulties, the Federal Reserve will continue to monitor and analyze the behavior of money. Although a heavy reliance on monetary aggregates as a guide to policy would seem to be unwise in the U.S. context, money growth may still contain important information about future economic developments. Attention to money growth is thus sensible as part of the eclectic modeling and forecasting framework used by the U.S. central bank.



References


Anderson, Richard G. and Kenneth A. Kavajecz (1994). "A Historical Perspective on the Federal Reserve’s Monetary Aggregates: Definition, Construction and Targeting (PDF 7.4 MB)," Federal Reserve Bank of St. Louis Review, March/April, pp. 1-31.

Board of Governors of the Federal Reserve System (1943). Banking and Monetary Statistics, 1914-1941. Washington: Board of Governors of the Federal Reserve System.

---------- (1960). "A New Measure of the Money Supply," Federal Reserve Bulletin, vol. 46 (October), pp.. 102-23.

---------- (1976). Banking and Monetary Statistics, 1941-1970. Washington: Board of Governors of the Federal Reserve System.

----- (1998). Federal Reserve Act and Other Statutory Provisions Affecting the Federal Reserve System. Washington: Board of Governors of the Federal Reserve System.

Bremner, Robert P. (2004). Chairman of the Fed: William McChesney Martin Jr. and the Creation of the American Financial System. New Haven: Yale University Press.

Carpenter, Seth and Joe Lange (2003). "Money Demand and Equity Markets." Federal Reserve Board Finance and Economics Discussion Series, 2003-3. Washington: Board of Governors of the Federal Reserve System, February.

Currie, Lauchlin (1935). The Supply and Control of Money in the United States, 2nd ed. Cambridge: Harvard University Press.

-----------, ed. (1956). Studies in the Quantity Theory of Money. Chicago: University of Chicago Press.

Friedman, Milton (1960). A Program for Monetary Stability. New York: Fordham University Press.

Friedman, Milton and Anna J. Schwartz. (1963). A Monetary History of the United States, 1867-1960. Princeton: Princeton University Press.

Goldfeld, Stephen M. (1976). "The Case of the Missing Money." Brookings Papers on Economic Activity, 3:1976, pp. 683-739.

Hallman, Jeffrey J., Richard D. Porter and David H. Small (1991). "Is the Price Level Tied to the M2 Monetary Aggregate in the Long Run?" American Economic Review, 81(September), pp. 841-858.

Humphrey, Thomas M. (1986). "The Real Bills Doctrine (PDF 1.2 MB)," in Thomas M. Humphrey, Essays on Inflation. Richmond: Federal Reserve Bank of Richmond.

Judson, Ruth and Seth Carpenter (2006). "Modeling Demand for M2: A Practical Approach," unpublished manuscript, Board of Governors of the Federal Reserve System, Division of Monetary Affairs, October.

Kilborn, Peter T. (1989). "Can Inflation Be Predicted? Federal Reserve Sees a Way," New York Times, June 13.

Mankiw, N. Gregory and Jeffrey A. Miron (1986). "The Changing Behavior of the Term Structure of Interest Rates," Quarterly Journal of Economics, 101(2), pp. 211-228.

Meltzer, Allan H. (2003). A History of the Federal Reserve. Volume 1: 1913-1951. Chicago: University of Chicago Press.

Moore, George R., Richard D. Porter, and David H. Small (1990). "Modeling the Disaggregated Demands for M2 and M1: The U.S. Experience in the 1980s," in Peter Hooper et. al., eds., Financial Sectors in Open Economies: Empirical Analysis and Policy Issues. Washington: Board of Governors of the Federal Reserve System, pp. 21-105.

O’Brien, Yueh-Yun C. (2005). "The Effects of Mortgage Prepayments on M2." Federal Reserve Board Finance and Economics Discussion Series, 2005-43.

U.S. Department of the Treasury (2006). The Use and Counterfeiting of United States Currency Abroad, Part 3 (PDF 601 KB). Washington: Department of the Treasury.


Footnotes

1. Board of Governors of the Federal Reserve System (1998), 1-001. In his recent history of the Federal Reserve, Allan Meltzer (2003, p. 66) notes of some of the Act’s proponents that: "[o]ne of their principal aims was to increase the seasonal response, or elasticity, of the note issue by eliminating the provisions of the National Banking Act that tied the amount of currency to the stock of government bonds."

2. See Mankiw and Miron (1986) for a discussion of the Fed’s seasonal interest-rate smoothing. The Federal Reserve did publish data on the issuance of Federal Reserve notes from its inception. Federal Reserve notes were only part of total currency in circulation, however, the remainder being made up of national bank notes, United States notes, Treasury notes, gold and silver certificates, and gold and silver coin. Beginning in 1915, the Federal Reserve Bulletin included data on currency that had been collected by the Treasury and data on total bank deposits that had been collected by the Office of the Comptroller of the Currency as a byproduct of its regulatory role, but publication was irregular.

3. Indeed, the Federal Reserve’s adherence to the real bills doctrine--which counseled against active monetary management in favor of supplying money only as required to meet "the needs of trade"--gave the new institution little reason to pay attention to changes in the money stock. See Humphrey (1986) for a history of the real bills doctrine. The constraints of the gold standard also restricted (without entirely precluding) active monetary management by the Federal Reserve.

4. In the second edition of his book, Currie (1935) wrote: "The achievement of desirable objectives … rests entirely upon the effectiveness of control. The achievement, for example, of the objective of a price level varying inversely with the productive efficiency of society demands a highly energetic central banking policy and a high degree of effectiveness of monetary control… Even for the achievement of the more modest objective of lessening business fluctuations by monetary means, the degree of control of the central bank is of paramount importance." (pp. 3-4).

5. Board of Governors of the Federal Reserve System (1960).

6. In 1971, M1 was currency and demand deposits at commercial banks. M2 was M1 plus commercial bank savings and small time deposits, and M3 was M2 plus deposits at mutual savings banks, savings and loans, and credit unions; data from the latter type of institution were available only monthly. M4 was M2 plus large time deposits, and M5 was M3 plus large time deposits. Changes in definitions make it difficult to track the historical development of the various monetary aggregates. Approximately, the 2006 definition of M1 is equivalent to this older definition, the 2006 definition of M2 is equivalent to the older definition of M3, and the definition of M3 at its date of last publication was equivalent to the older definition of M5. M4 and M5 were dropped in a 1980 redefinition of the monetary aggregates. See Board of Governors of the Federal Reserve System (1976), pp. 10-11 and Anderson and Kavajecz (1994).

7. For instance, in late 1959 and early 1960, money growth declined as other economic indicators rose. The minutes of the December 1959 FOMC meeting report Chairman Martin as saying, "I am unable to make heads or tails of the money supply," but those of the February 1960 meeting record his comment that "the System ought to be looking at the growth of the money supply." For further discussion, see Bremner (2004), pp. 141-142.

8. M2 now includes currency and demand deposits (the components of M1) plus time deposits, savings deposits, and non-institutional money market funds.

9. Board of Governors of the Federal Reserve System (1998), 1-017

10. Monetarists criticized the use of multiple targets, rather than a single objective. Another object of criticism was "base drift," a set of practices that had the effect of re-setting the base from which money growth targets were calculated when the growth of one or more monetary aggregates exceeded the upper end of the Federal Reserve’s target range.

11. Whether the Federal Reserve’s policies under Chairman Volcker were "truly" monetarist was a much-debated question at the time.

12. The new accounts included negotiable-order-of-withdrawal (NOW) accounts and money market deposit accounts.

13. Hallman, Porter, and Small (1991) and Kilborn (1989).

14. Another possible explanation for this instability is the Goodhart-Lucas law, which says that any empirical relationship that is exploited for policy purposes will tend to break down. This law probably has less applicability in the United States than in some other countries, as the Federal Reserve has not systematically exploited the relationships of money to output or inflation, except perhaps to a degree in 1979-82.

15. For a recent summary, see U.S. Department of the Treasury (2006).

16. As another example, U.S. regulations require servicers of mortgage-backed securities to hold mortgage prepayments in deposits counted as part of M2 before disbursing the funds to investors. A wave of mortgage refinancing and the resulting prepayments can thus have significant effects on M2 growth that are only weakly related to overall economic activity. See O’Brien (2005) for more discussion.

17. See Judson and Carpenter (2006) for a summary. A special factor that helps to explain some episodes of variable money demand is stock market volatility (Carpenter and Lange, 2003).

18. A recent example of instability occurred in the fourth quarter of 2003, when M2 shrank at the most rapid rate since the beginning of modern data collection in 1959 without any evident effects on prices or nominal spending. Subsequent analysis has explained part of the decline in M2 (the transfer of liquid funds into a recovering stock market was one possible cause), and data revisions have eliminated an additional portion of the decline, but much of the drop remains unexplained even well after the fact.

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애플, 폴더블 '아이폰 듀오' 공개 [뉴욕=뉴스핌] 김민정 특파원 = 애플이 첫 폴더블(접이식) 아이폰인 '아이폰 듀오'를 공개했다. 가격은 256GB 기준 1999달러(약 267만6000원)로 책정됐다. 역대 아이폰 가운데 가장 비싸다. 애플은 9일(현지시간) 캘리포니아주 쿠퍼티노 본사 스티브 잡스 극장에서 열린 신제품 발표 행사에서 아이폰 듀오를 선보였다. 가격은 256GB 기준 1999달러다. 512GB, 1TB, 2TB 저장용량도 나온다. 색상은 스타 화이트와 나이트 스카이 두 가지로, 사전 주문은 10월 16일, 판매는 같은 달 23일 시작한다. 한국과 미국, 중국, 일본 등 70여 개국이 대상이며, 나머지 28개국은 10월 30일부터 판매한다. 이번 발표는 존 터너스 최고경영자(CEO) 체제의 첫 신제품 공개다. 2017년 아이폰X에서 물리 홈버튼을 없앤 이후 애플 주력 제품에 가해진 가장 큰 변화이기도 하다. 아이폰은 직전 회계연도에 2096억 달러의 매출을 올려 애플 전체 매출의 절반을 조금 넘겼다. 터너스 CEO는 "아이폰 듀오는 초대 아이폰 이후 아이폰에 가해진 가장 혁신적인 변화"라며 "하드웨어와 소프트웨어를 함께 설계했을 때 무엇이 가능한지 보여준다"고 말했다. 애플이 9일(현지시간) 공개한 폴더블 아이폰 듀오.[사진=애플] 2026.09.10 mj72284@newspim.com 아이폰 듀오는 펼치면 7.6인치 내부 화면이 나타난다. 아이폰18프로맥스보다 50% 크다. 애플은 펼친 상태에서 역대 가장 얇은 아이폰이라고 설명했다. 접으면 여권과 비슷한 크기가 되고, 5.4인치 외부 화면이 18프로 화면 면적의 90%를 제공한다. 두 화면의 화면비를 같게 맞춰 접고 펼칠 때 콘텐츠가 이어지도록 했다. 눈부심을 줄이는 나노 텍스처 처리로 접힌 자국도 덜 보이게 했다. 내구성에도 공을 들였다. 본체는 5등급 티타늄으로 만들었고 힌지는 100개가 넘는 부품으로 구성했다. 전면 세라믹 실드 2는 이전 세대보다 긁힘 저항이 3배 강하며, 방수와 방진 등급은 IP68이다. 접히는 화면 아래위로 강화유리를 배치하고 층이 책장처럼 미끄러지도록 전용 접착제를 써서 구부러질 때 받는 힘을 분산시켰다. 칩은 아이폰18프로와 같은 A20 프로다. 애플은 자체 설계한 증기 챔버를 더해 아이폰17프로보다 지속 성능이 최대 35% 높다고 강조했다. 배터리는 양쪽에 하나씩 배치해 하나처럼 작동하도록 했으며, 영상 재생 시간은 내부 화면 기준 최대 31시간, 외부 화면 기준 최대 44시간이다. 물리 유심 없이 eSIM만 지원한다. 카메라는 4800만 화소 퓨전 메인과 4800만 화소 퓨전 울트라 와이드를 넣었다. 접히는 구조를 활용한 기능도 추가했다. 외부 화면에 실시간 미리보기를 띄워 촬영 대상이 자세를 확인할 수 있는 듀오 프리뷰, 피사체가 자세를 잡으면 자동으로 촬영하는 스마트 테이크 등이다. 운영체제(OS)는 아이폰 듀오에 맞춘 iOS 27이다. 두 개의 앱을 나란히 띄우는 분할 화면 기능이 아이폰에 처음 들어갔다. 넷플릭스와 줌, 슬랙 등은 이미 접이식 화면에 맞춘 기능을 적용했다. 새 시리(Siri) AI는 14일 iOS 27과 함께 영어 베타로 공개되며, 한국어는 10월에 지원한다. 가격 부담에도 시장 전망은 공급 부족 쪽에 무게가 실린다. 로이터통신에 따르면 삼성전자와 화웨이가 2019년부터 폴더블폰을 판매해 왔지만 기술 애호가 중심의 틈새시장에 머물러 왔다. 그럼에도 시장조사업체 인터내셔널데이터코퍼레이션(IDC) 등은 애플이 생산하는 물량이 모두 팔릴 것으로 보고, 내년 말까지 이 시장에서 40% 점유율을 확보할 것으로 예상했다. 애플은 아이폰18프로와 18프로맥스도 내놨다. 시작 가격은 각각 1199달러와 1299달러로 전작보다 100달러씩 올랐다. 사전 주문은 12일, 판매는 18일부터다. 색상은 블랙과 실버, 글레이셔에 신규 색상인 버건디를 더한 네 가지다. 프로 모델의 핵심은 카메라다. 4800만 화소 퓨전 메인 카메라에 아이폰 최초로 가변 조리개를 넣었다. 레이저로 자른 여섯 개의 날개가 조리개를 조절해 어두운 곳에서는 f/1.48까지 열고, 단체 사진에서는 f/4까지 좁혀 뒷줄까지 초점을 맞춘다. 조리개와 셔터 속도, 화이트밸런스를 직접 조작하는 프로 컨트롤도 추가됐다. 사진의 진위를 증명하는 '애플 레퍼런스 이미지'도 도입했다. 촬영 순간 센서가 기록한 데이터에 서명을 남겨 수정 불가능한 원본을 따로 만들고, 사진 앱에서 편집본과 나란히 비교할 수 있게 하는 방식이다. AI로 생성하거나 편집한 이미지를 식별하는 신스ID(SynthID) 표준도 연내 지원한다. 다만 이 기능은 규제 문제로 중국에서는 출시 시점에 제공되지 않으며, 유럽연합(EU)에서는 촬영 기능이 빠진다. 애플은 이날 에어팟5와 애플워치 시리즈12도 함께 내놨다. 에어팟5는 129달러로 오픈형 구조에 노이즈 캔슬링을 넣었고, 애플워치 시리즈12는 새 건강 센서로 심박수와 회복도를 측정한다. 두 제품 모두 18일 판매를 시작한다. mj72284@newspim.com 2026-09-10 03:40
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메타, AI 에이전트 '뮤즈' 호평 [서울=뉴스핌] 김현영 기자 = 메타 플랫폼스(종목코드: META) 주가가 9일(현지시간) 뉴욕증시 장 초반 657.86달러까지 오르며 전일 종가 613.48달러 대비 한때 7.23% 급등했다. 전날 저녁 공개한 개인용 AI 에이전트 '뮤즈(Muse)'에 월가 애널리스트들이 긍정적인 평가를 내놓으면서 투자 심리가 빠르게 개선된 결과다. 메타 플랫폼스 로고 조형물 [사진=블룸버그] ◆ AI 투자, 드디어 수익화 시동 메타는 8일 저녁 '뮤즈'를 계층형 소비자 구독 상품으로 선보이며, 그동안 막대한 자금을 쏟아부은 AI 인프라 투자를 소비자 매출로 연결할 구체적인 로드맵을 처음으로 제시했다. 그간 시장에서는 메타의 설비투자가 실질적인 매출 성과로 이어지지 못하고 있다는 우려가 꾸준히 제기돼 왔던 만큼, 이번 발표는 그 답변으로 받아들여지는 분위기다. 실제로 이번 주가 상승은 AI 관련주 전반에 대한 매수세라기보다 메타 개별 종목에 대한 재평가 성격이 짙다는 분석이 나온다. 미즈호증권은 뮤즈가 완성도 높은 기능성과 무료 제공 방식을 앞세워 사용자 유치에 강점을 가질 수 있다고 평가했다. 키뱅크 역시 목표주가 780달러를 유지하며, 시장이 메타의 AI 시장 내 입지와 제품 주기를 여전히 과소평가하고 있다고 진단했다. ◆ 30조 달러 시장을 노리는 메타의 무기 애널리스트들이 메타를 주목하는 배경에는 방대한 소비자 접점이 자리한다. 모간스탠리는 전자상거래·여행·디지털 광고·일상 물류 등을 아우르는 소비자용 AI 에이전트 시장 규모를 약 30조 달러로 추산했으며, 이 시장에서의 성패는 유통망과 소비자 데이터 접근성에 좌우될 가능성이 크다고 봤다. 페이스북, 인스타그램, 왓츠앱, 메신저 등 이용자 기반을 이미 확보한 메타가 이 부문에서 유리한 위치에 있다는 설명이다. 여기에 별도의 선결제 비용 없이 제공되는 점, 전용 보안 가상머신 '뮤즈 시큐어 VM' 등 프라이버시 보호 기능도 초기 사용자 확보에 도움이 될 요소로 꼽힌다. ◆ 신중론도 여전 다만 이번 출시만으로 주가의 지속적인 재평가가 보장되는 것은 아니라는 신중한 시각도 공존한다. 과거 페이스북 쇼핑이나 메타버스 사업이 초기 기대에 미치지 못했던 전례가 있는 만큼, 투자자들은 실제 사용자 확보와 참여도에 대한 증거를 먼저 확인하려 할 것으로 보인다. 키뱅크는 사용자 참여도를 성공의 1차 척도로 보고 수익화는 시간을 두고 뒤따를 것으로 전망했으며, 모간스탠리 역시 뮤즈를 아직 기업가치에 반영되지 않은 장기 수익 상승 요인으로 지목하면서도 확실한 이용 행태 데이터가 관건이라고 덧붙였다. ◆ 알파벳에도 번지는 긴장감 이번 출시는 구글 모회사 알파벳(GOOG)에도 파장을 미칠 전망이다. 쇼핑·여행·일정 관리 등 전통적으로 검색에서 시작되던 소비자 활동이 AI 에이전트로 옮겨갈 가능성이 있기 때문이다. 모간스탠리는 뮤즈가 성공적으로 안착할 경우 검색 시장에 새로운 위협 요인이 될 수 있다고 밝히며, 알파벳이 제미나이 개발 속도를 유지해야 한다는 압박이 커질 것으로 내다봤다. kimhyun01@newspim.com 2026-09-10 00:39
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