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[해외] 버냉키 연준의장, "경제적 기회의 증대: 도전과 전략" 연설(원문)

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Remarks by Chairman Ben S. BernankeAt the Fifteenth Congressional District of Texas’ Fifth Regional Issues Conference, Washington, D.C., Washington, D.C.,June 13, 2006 Increasing Economic Opportunity: Challenges and Strategies I am pleased to be here to discuss some strategies for helping families, particularly lower-income families, improve their economic and financial well-being. Families today face a financial marketplace that is increasingly complex, with numerous products and service providers from which to choose. Today I will touch on several approaches for helping people of modest means take advantage of these financial opportunities while managing the risks and avoiding possible pitfalls. Today’s Financial Marketplace Technological advances have dramatically transformed the provision of financial products and services in recent years. To cite just one example, the expanded use of computerized credit-scoring models, by reducing the costs of making loans and by increasing the range of assets that lenders can sell on the secondary market, has made possible the extension of credit to a larger group of borrowers. Indeed, we have seen an increasingly wide array of products being offered to consumers across a range of incomes, leading to what has been called the democratization of credit. Likewise, technological innovation has enhanced financial services, such as banking services, and increased the variety of financial products available to savers.The range of providers in consumer financial markets has also increased, with the number of nonbank entities offering credit and other financial services having risen particularly quickly. For example, a recent study of alternative providers of financial services found the number of nonbank check-cashing establishments doubled in the United States between 1996 and 2001.1 Payday lending outlets, a source of credit that was almost non-existent a decade ago, now number more than 10,000. And data from the Survey of Consumers Finances, a triennial survey sponsored by the Federal Reserve Board, indicate that the share of households with a loan from a finance company increased from 13 percent in 1992 to 25 percent in 2004. Financial Challenges of Lower-Income FamiliesDespite the increased complexity of financial products and the wider availability of credit in many forms, U.S. households overall have been managing their personal finances well. On average, debt burdens appear to be at manageable levels, and delinquency rates on consumer loans and home mortgages have been low. Measured relative to disposable income, household net worth is at a fairly high level, although still below the peak reached earlier this decade. Families with low to moderate incomes, however, face special financial challenges. These families generally have less of a cushion to absorb unanticipated expenses or to deal with adverse circumstances, such as the loss of employment or a serious health problem. Results from the Survey of Consumer Finances show that the median net worth for households in the lowest income quintile--those whose income placed them in the bottom fifth of the population--was only $7,500 in 2004, well below the median for all survey respondents of $93,000.2 The Survey data also indicate that households in the lowest quintile were significantly less likely than the average respondent to maintain a checking or savings account; almost 25 percent of those families were "unbanked," compared to less than 10 percent of families in the other income quintiles. The reasons given for not having an account varied: Some respondents said they would not write enough checks to make having an account worthwhile, but others were dissuaded by minimum balance requirements or said that they did not have enough money to justify opening an account. In some cases, a lack of knowledge about the services that banks offer or even a distrust of banks is likely a factor. The Survey also found that lower-income households are less able than others to manage their debts. A greater fraction of these households had debt-to-income ratios of 40 percent or more or had a payment past due at least sixty days. The data also reveal that only 40 percent of families in the lowest quintile own a home, compared with a homeownership rate of 69 percent among all families surveyed. Finally, the data on retirement account ownership show an even larger gap, with only 10 percent of lowest-quintile families holding a retirement account, whereas 50 percent of all families responding to the survey reported participation in some type of retirement savings plan. How can these disparities be addressed? Some general approaches to helping families of modest means build assets and improve their economic well-being include community economic development, financial education, and programs that encourage saving and investment. In the remainder of my remarks, I will discuss each of these approaches briefly and offer some insights into their effectiveness based on research and experience.Community Economic Development In my time with the Federal Reserve, I have had a number of opportunities to meet with community economic development leaders--representatives of groups working to assist lower-income families become homeowners, start small businesses, better manage their finances, and save for the future. In fact, my first trip as a Federal Reserve Board member was to Brownsville, Texas, where I saw how a grassroots nonprofit organization is helping to build communities and to provide residents with the chance to build wealth through homeownership. The Community Development Corporation (CDC) of Brownsville works with multiple funding partners--governments at all levels, financial institutions, foundations, and corporations--to construct housing and to design innovative loan products that enable low-income families to qualify for mortgage credit. For example, because of the mix of funding sources, mortgage loans can be offered with features such as down‑payment assistance or a below-market interest rate. The CDC of Brownsville also offers a program that allows prospective homeowners to acquire "sweat equity" in a property by working on construction teams to help build their own new home and those of other participating families. As in the case of many community development organizations, the Brownsville CDC has also made financial education a critical element of its efforts to help lower-income residents improve their financial status. For example, participation in financial counseling or in an education program is typically required for a borrower to obtain a loan through the CDC or through one of its lending partners. However, the broader aim of these programs is to improve borrowers’ prospects for longer-term success in maintaining their credit and handling their overall finances. Since 1994, through this combination of leveraged financing arrangements and borrower education, the CDC of Brownsville has helped make homeownership possible for more than 2,500 low-income families. I cite the Brownsville example because of the opportunity that I had to learn about their work (and I recently had a similar opportunity to see some impressive community development efforts in the Anacostia neighborhood of the District of Columbia). But this localized approach to community development and wealth-building is playing out in neighborhoods throughout the country, in most cases through strategies tailored to the distinct needs of the particular community.Financial Education and Financial LiteracyFinancial education has not only been integral to community development but has also begun to play a larger role in the broader consumer market. Clearly, to choose wisely from the wide variety of financial products and providers available, consumers must have at least basic financial knowledge. People who understand the financial aspects of purchasing a home or starting a business, or who appreciate the importance of saving for children’s education or retirement, will almost certainly be economically better off than those without that vital information. Financial literacy can be acquired through many channels: in school, on the job, through community programs and counseling, or through self-education and experience.Studies generally find that people receiving financial education or counseling have better financial outcomes. For example, research that analyzed data on nearly 40,000 mortgage loans targeted to lower-income borrowers found that families that received individual financial counseling were less likely later to become delinquent on their mortgage payments.3 Similarly, another study found that borrowers who sought and received assistance from a credit counseling agency improved their credit management, in particular, by reducing the number of credit accounts on which they carried positive balances, cutting overall debt, and reducing delinquency rates.4 More broadly, the research shows that financial knowledge is correlated with good financial outcomes; for example, individuals familiar with basic financial concepts and products have been found to be more likely to balance their checkbook every month, budget for savings, and hold investment accounts.5 Studies that establish an association between financial knowledge and good financial outcomes are encouraging, but they do not necessarily prove that financial training and counseling are the causes of the better outcomes. It could be, for example, that counseling is associated with better financial outcomes because the consumers who choose to seek counseling are the ones who are already better informed or more motivated to make good financial decisions. In medicine and other fields, researchers gain a better understanding of what causes what by doing controlled studies, in which some subjects are randomly assigned a particular treatment while others do not receive it. To translate this idea to the analysis of the effects of financial counseling, the Federal Reserve Board’s Division of Consumer and Community Affairs is collaborating with the Department of Defense to conduct a three-year study of the effects of financial education. This study will evaluate the impact of various educational programs on the financial decisions of soldiers and their families. It includes a treatment group of those receiving financial education, with the programs each family receives and when they receive it being determined randomly, and a control group of similar soldiers and their families who have not received this formal financial education. Because assignments of individuals to programs will be random, any observed changes in behavior can be more reliably attributed to the type and amount of counseling received. Among other things, the results of this study should help us better understand whether financial education leads to changes in behavior for participants in general or only for those at critical teaching moments, such as the period before making a major financial decision such as choosing a mortgage.I would like to say just a few words about the Federal Reserve’s broader role in promoting consumers’ understanding of financial products and services. Beyond conducting surveys of consumers and doing research, we work in a number of ways to support consumers in their financial decisionmaking. For example, through our consumer protection rule-writing authority, the Federal Reserve sets requirements that specify the information that must be disclosed to consumers about the terms and fees associated with credit and deposit accounts. These disclosures provide consumers with the essential information they need to assess the costs and benefits of financial services and compare products among different providers. We are currently reviewing many of our disclosures and plan to use focus groups and other methods to try to make these disclosures as clear and as user-friendly as possible. The Federal Reserve System also works to promote financial education and financial literacy through various outreach and educational activities. We provide a great deal of substantive financial information, including interactive tools for economic education, on our education website www.federalreserveeducation.org. The website links to a wide variety of financial education resources at the local, regional, and national levels.Additionally, the Federal Reserved Board collaborates with educational and community development organizations to support their efforts. Our national partners include the Jump$tart Coalition for Personal Financial Literacy, the Conference of Mayors’ DollarWi$e Campaign, Operation HOPE, the American Savings Education Council, and America Saves, among others. At the regional level, the twelve Federal Reserve Banks work with organizations to support financial education and financial literacy. For example, the Federal Reserve Bank of Cleveland has worked with community financial educators to form regional networks that combine resources and share best practices. The Federal Reserve Bank of Chicago sponsors "MoneySmart Week," partnering with banks, businesses, government agencies, schools, community organizations, and libraries to host activities designed to help consumers learn how to manage money. The Federal Reserve Banks of San Francisco and Minneapolis have worked with leaders in the Native American community to develop financial education materials. My recent testimony to Congress on financial literacy provided information on many other projects and programs. 6 The Federal Reserve will continue to make financial education a priority.Strategies to Encourage SavingEven if people know that they would be better off if they saved more or budgeted more wisely, we all know from personal experience that translating good intentions into action can be difficult. (Think about how hard it is to keep New Year’s resolutions.) The field of behavioral economics, which studies economic and financial decisions from a psychological perspective, has cast new light on consumer behavior and led to recommendations about how to improve people’s financial management. For example, studies of individual choices in 401(k) savings plans strongly suggest that workers do not pay adequate attention to their saving and investment decisions. Notably, despite the tax advantages of 401(k) contributions and, in some cases, a generous employer match, one-quarter of workers eligible for 401(k) plans do not participate. Studies have found, however, that if firms change the presentation of the plan from an "opt-in" choice to an "opt-out" choice, in which workers are automatically enrolled unless they actively choose to remain out of the plan, participation rates increase substantially.7 The impact of changing from "opt-in" to "opt-out" is particularly evident for younger and lower-income workers, who may have less financial expertise.In addition, participants in savings plans evidently do not understand the various investment options that are offered. A survey by the investment management firm, The Vanguard Group, found that many plan participants cannot assess the risk inherent in different types of financial assets; for example, many did not appreciate that a diversified equity mutual fund is generally less risky than keeping most of one’s wealth in the form of the employer’s stock.8 Indeed, employees appear to invest heavily in their company’s stock despite the fact that their income is already tied to the fortunes of their employer. More than one-quarter of 401(k) balances are held in company stock, and this high share arises not only from an employer match but from voluntary purchases as well.9These insights into consumer behavior have prompted some changes in the design of retirement plans and in education programs focused on saving for retirement. More employers now feature automatic enrollment in their 401(k) plans in an effort to boost participation. Also, some have set the default investment option to a diversified portfolio that is rebalanced automatically as the worker ages or have set contribution rates to rise automatically over time in line with salary increases.However, although these changes in program design may boost saving and improve investment choices, they are not a substitute for continued financial education. Employers, including the Federal Reserve Board, offer financial education at the workplace to help their workers gain a better understanding of retirement savings options. Helping people appreciate the importance of saving and giving them the tools they need to translate that knowledge into action remain major challenges.ConclusionLet me close by observing that many factors influence consumer financial behavior. Financial education is clearly central to helping consumers make better decisions for themselves and their families, but policymakers, regulators, nonprofit organizations, and financial service providers must all help ensure that consumers have the tools and the information they need to make better decisions. Success can only come through collaborative efforts. I see much interest today in increased collaboration toward these objectives, both in Washington and around the country.Thank you for the opportunity to speak with you today. I encourage you to continue working together to help provide increased economic opportunity in your communities, and I wish you the best of luck in your efforts. --------------------------------------------------------------------------------Footnotes1. Kenneth Temkin and Noah Sawyer (2004), "Analysis of Alternative Financial Service Providers (781 KB PDF)," report prepared for the Fannie Mae Foundation by the Urban Institute Metropolitan Housing and Communities Policy Center. 2. Brian K. Bucks, Arthur B. Kennickell, and Kevin B. Moore (2006), "Recent Changes in U.S. Family Finances: Evidence from the 2001 and 2004 Survey of Consumer Finances (448 KB PDF)," Federal Reserve Bulletin. 3. Abdighani Hirad and Peter M. Zorn (2001), "A Little Knowledge Is a Good Thing: Empirical Evidence of the Effectiveness of Pre-Purchase Homeownership Counseling (466 KB PDF)," paper presented at "Seeds of Growth - Sustainable CommunityDevelopment: What Works, What Doesn’t and Why?" 4. Gregory Elliehausen, E. Christopher Lundquist, and Michael E. Staten (2003), "The Impact of Credit Counseling on Subsequent Borrower Credit Usage and Payment Behavior (305 KB PDF" (January), paper presented at "Seeds of Growth - Sustainable Community Development: What Works, What Doesn’t and Why?" 5. Jeanne M. Hogarth and Marianne A. Hilgert (2003), "Patterns of Financial Behaviors: Implications for Community Educators and Policymakers (1.7 MB PDF)," paper presented at "Seeds of Growth - Sustainable Community Development: What Works, What Doesn’t and Why?" 6. Chairman Ben S. Bernanke, Financial Literacy, Testimony Before the Committee on Banking, Housing, and Urban Affairs, U.S. Senate, May 23, 2006. 7. Brigitte Madrian and Dennis Shea (2001), "The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior," Quarterly Journal of Economics, vol. 116 (November), pp. 1149-87. 8. The Vanguard Group (2002), "Expecting Lower Market Returns in the Near Term," Vanguard Participant Monitor. 9. Jeffrey R. Brown, Nellie Liang, and Scott Weisbenner (2006), "401(k) Matching Contributions in Company Stock: Costs and Benefits for Firms and Workers," Journal of Public Economics, vol. 90 (August), pp. 1315-46.

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연말 공항은 설렘으로 가득하다 [서울=뉴스핌] 신수용 기자 = #. 스타트업 입사 4년 차인 30대 직장인 A씨는 연말에 아껴둔 휴가를 소진하기로 결심했다. 그동안 여러 프로젝트로 쓰지 못한 연차를 모두 사용하기로 했다. 회사에서도 연차 소진 권고가 내려지면서 징검다리 연휴를 눈치 보지 않고 사용할 수 있는 분위기가 조성됐다. 이에 A씨는 크리스마스 이브인 23일, 24일과 26일 연차를 내고 22일 저녁 일본에 도착해 여정을 시작하는 6박 7일 여행을 다녀오기로 마음먹었다. [서울=뉴스핌] 신수용 기자 = 24일 비행기 출발을 기다리는 이들로 설렘이 가득차 있던 김포공항에는 크리스마스 이브를 맞이해 화요일인 26일 징검다리 연휴에 연차를 낸 이들과, 고국으로 돌아가는 외국인 관광객 등이 공항에 자리했다. 2025.12.24 aaa22@newspim.com 24일 크리스마스를 앞둔 김포공항은 여행객으로 북적였다. 크리스마스 다음날인 26일 금요일 하루를 연차로 내면 최소 3박 4일의 휴가를 즐길 수 있어서다. 내년 1월 1일 신정까지 연차를 내면 최장 11일을 휴가로 사용할 수 있다. 커다란 캐리어를 양손에 쥐고 있는 하루토(가명·23) 씨는 이날 고국인 일본으로 돌아간다. 그는 "한국 여행을 마치고 가족들과 크리스마스와 연말을 함께 보내기 위해 고국인 일본에 가기로 했다"고 설명했다. 이날 출국장에는 외국인들이 화장품 등 다양한 선물을 가득 담은 박스와 커다란 캐리어를 밀며 분주히 오갔다. 출국장에 위치한 체크인 줄에는 커다란 기내용 캐리어를 쥔 사람들로 줄들이 가로세로 빽빽히 차 있었다. 이른 아침 시간에 출발하느라 챙기지 못한 끼니를 벤치에 앉아 간단히 빵과 커피로 때우는 이들도 간간히 보였다. 안양에서 왔다는 30대 커플은 "4박 5일 일정으로 대만으로 갈 예정"이라며 "직장인이라 업무 때문에 더 휴가를 내지 못해 아쉽다. 뒤에 휴가를 더 붙였다면 유럽에 가고싶었다"고 아쉬워했다. 이어 "업무가 쌓여있어도 연차를 아예 날릴 수는 없고 (회사에서도) 소진하라는 분위기여서 다행이었다"라며 "대만에서 맛있는 음식을 많이 먹어보고 싶다"며 기대감을 감추지 못했다. [서울=뉴스핌] 신수용 기자 = 24일 김포공항 출국장 한 켠에 쌓여 있는 캐리어와 수화물들. 2025.12.24 aaa22@newspim.com 이날 공항에서 만난 40대 여성은 서울 서초구 양재에서 공항으로 왔다. 그는 "중국 상하이에서 근무하는 남편을 만나러 간다"며 "중국에서 2주 정도 같이 연말을 보낼 것"이라고 말했다. 해외에서 보내는 장기 휴가가 가능한 이유는 크리스마스인 25일, 내년 신정인 1월 1일이 각각 목요일이기 때문이다. 금요일인 26일(금요일), 29일부터 31일까지, 내년 1월 2일(금요일) 등 총 5일의 연차를 사용하면 최장 11일의 휴가를 즐길 수 있다. 가족끼리 휴가일을 맞춰 같이 해외 휴가를 가는 경우도 있었다. 장승훈(28·건국대 컴퓨터공학과) 씨는 "참여하고 있는 개발자 관련 프로그램에 양해를 구하고 나를 포함해 총 6명이 중국 상하이로 어머니 생일과 가족 기념일을 겸해 가족 여행을 간다"며 "아버지나 삼촌 등 다른 분들도 휴가를 낼 수 있었던 것 같은데 중국을 가본 적이 없어 기대가 된다"고 말했다. 이날 출국하는 여행객들의 목적지는 일본과 중국이 대부분이었다. 고환율과 엔저의 영향으로 여행 경비 부담이 비교적 덜한 일본이나 중국이 인기 관광지로 꼽혔다. 여행 전문 기업 노랑풍선에 따르면 올해 12월 25일부터 내년 1월 4일까지 노랑풍선을 통해 해외 패키지여행을 예약한 고객 수는 전년 동기간 대비 약 10% 증가한 것으로 나타났다. 특히 이중 일본이 30%로 가장 높았고, 중국(20%)이 그 뒤를 이었다. 베트남과 필리핀은 각각 16%, 7%를 차지했다. 노랑풍선 관계자는 "한한령 완화와 단체 비자 발급 확대, 주요 노선의 항공편 증편 등 여행 여건이 개선되면서 중국 여행객이 늘었다"며 "긴 연휴로 장거리 여행을 가는 이들이 생기며 유럽은 8% 수준을 늘었다"고 설명했다. aaa22@newspim.com 2025-12-24 14:41
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이마트판 다이소, '와우샵' 초저가 승부 [서울=뉴스핌] 조민교 기자 = 이마트가 5000원 이하 초저가 생활용품 편집숍 '와우샵(WOW SHOP)'을 앞세워 다시 한 번 초저가 시장 공략에 나섰다. 사실상 다이소가 독점해온 시장을 정조준한 행보다. 24일 업계에 따르면 이마트는 최근 이마트 매장 내 편집존 형태의 '와우샵'을 시범 운영 중이다. 지난 17일 왕십리점에 약 20평 규모로 도입한 데 이어 연말까지 은평점(19일), 자양점(24일), 수성점(31일) 등 총 4개 점포로 확대한다. 와우샵 은평점 전경. [사진=이마트 제공] 와우샵은 전 상품을 1000원·2000원·3000원·4000원·5000원 균일가로 판매하는 것이 핵심이다. 초저가 생활용품 1340여 개 중 64%를 2000원 이하, 86%를 3000원 이하로 구성해 가격 경쟁력을 전면에 내세웠다.  이마트는 앞서 2018년 '삐에로쇼핑'을 통해 유사한 초저가 실험에 나섰지만 2년 만에 사업을 철수한 바 있다. 삐에로쇼핑은 '오프프라이스+초저가'를 콘셉트로 1000원대 상품부터 브랜드 이월 상품까지 혼합 진열하고 미로형 동선과 자극적인 매장 연출로 주목받았다. 그러나 시간이 지날수록 매장 정체성이 불분명하다는 지적이 잇따랐다. 상시 저가 매장인지 할인 전문점인지 소비자 인식이 흐릿했고 대형마트와 분리된 독립 매장 구조로 집객과 회전율을 안정적으로 확보하지 못한 점이 한계로 작용했다. 업계에서는 와우샵이 삐에로쇼핑과는 다른 출발선에 서 있다는 평가가 나온다. 와우샵은 이마트 매장 내 편집존으로 운영돼 기존 고객 트래픽을 자연스럽게 흡수할 수 있고 전 상품을 1000원~5000원 균일가로 단순화해 가격 메시지도 명확하다. 무엇보다 이마트 해외 직소싱과 품질 관리 역량을 앞세워 '싼 가격이지만 믿을 수 있는 상품'이라는 인식을 강화하려는 전략이 눈에 띈다. 다이소 김포 장기점 매장 전경. [사진=다이소] 이 같은 평가의 배경에는 초저가 시장에서 이미 검증된 '성공 공식'이 존재한다는 점도 작용한다. 대표적인 사례가 다이소다. 다이소는 균일가, 생활필수품 중심, 언제 방문해도 저렴한 가격이라는 단순한 포지션을 수십 년간 흔들림 없이 유지해왔다. 복잡한 기획이나 과도한 연출 대신 소비자가 기대하는 가격과 품목을 정확히 충족시켰고 전국 단위 점포망을 통해 일상 동선 속 구매를 자연스럽게 만들었다.  와우샵의 성패를 가를 관건은 결국 '지속성'이다. 일회성 화제에 그치지 않고 상시 초저가에 대한 신뢰를 쌓을 수 있을지가 핵심이다. 업계에서는 이마트가 대형마트라는 기존 경쟁력 위에 초저가 포맷을 결합했다는 점에서 과거 삐에로쇼핑과는 구조적으로 다르다고 본다. 와우샵이 단기 실험을 넘어 이마트 매장의 고정 코너로 안착할 경우 초저가 시장의 판도에도 변화가 생길 수 있다는 분석이다. 한편 이마트는 올해 들어 와우샵 외에도 4950원 화장품 '글로우:업 바이 비욘드', 880원부터 4980원까지 가격을 고정한 '5K프라이스', 노브랜드 확대 등 초저가 실험을 잇달아 선보이고 있다. 이는 과거 정용진 신세계그룹 회장이 "소비자가 체감하지 못하는 10원, 100원 차이는 의미가 없으며, 상식 이하 가격으로 팔아야 한다"고 강조해온 가격 철학의 연장선으로 해석된다. 중간 가격대는 사라지고 '초저가와 프리미엄만 살아남는다'는 그의 판단이 최근 이마트의 전방위 초저가 전략으로 다시 구현되고 있다는 평가다. mkyo@newspim.com 2025-12-24 15:21
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