고유가는 세계경제 성장을 둔화시킬 수 있고, 계속해서 대체 연료로의 전환을 가속화시킬 것으로 보인다고 앨런 그린스펀(Alan Greenspan) 美 연준 의장이 18일 일본에서 가진 연설을 통해 지적했다.그린스펀 의장은 이날 도쿄에서 일본상공회의소 및 게이단렌(經團聯) 초청 강연에서 "비록 세계경제의 확장 국면이 올해 여름을 거치면서 상당히 강화된 것으로 보이지만, 최근 에너지물가의 급등은 명백히 경제성장을 둔화시킬 것으로 예상된다"고 경고했다.그러나 그는 또한 세계경제가 30년 전에 비해 일인당 석유사용 규모가 2/3로 줄어든 것 때문에, "현재와 같은 고유가 사태의 영향은 비록 무시할 수 없을 정도이긴 하지만 경제성장 및 인플레이션에 미치는 결과는 1970년대에 비해서는 상당히 낮은 수준일 것"이라고 낙관적인 전망을 덧붙였다.연준은 올해 초 배럴당 44달러하던 국제유가가 20달러나 급등한 사실에 대해 계속 우려를 표명하고 있는 중이다. 고유가는 성장을 둔화시키는 동시에 인플레이션 압력을 상승시키는 요인이다.최근 연준은 이러한 요인 중에서 인플레 쪽에 비중을 두면서 금리인상 추세를 지속할 것이란 입장을 선명하게 드러냈다.그린스펀은 지난 1985년 유가 급락사태를 지적하며 미국의 GDP 1달러 중 에너지 소비를 나타내는 에너지 원단위(energy intensity)가 낮아진 점에 대해 지적했다. 이처럼 유가가 상승할 수록 "에너지 원단위의 좀 더 급격한 하락세가 거의 불가피해 보인다"고 그는 말했다.특히 그린스펀은 최근 미국의 휘발유 소비가 현저하게 줄어든 사실을 지적하면서, 이 같은 원단위 하락세가 진행형임을 강조했다.또한 소비의 감소가 경제활동의 위축보다는 소비자들의 보수적인 태도로 인한 것이라면 연준은 소비자들이 고유가를 제대로 극복하고 있다고 보고 좀 더 편안하게 금리를 올릴 수 있을 것으로 예상된다.그린스펀 의장은 장기적인 안목에서는 "역사가 하나의 지침이 된다면 석유는 매장석유가 고갈되기 전에 결국 좀 더 비용이 낮은 대체연료로 대체될 것"이라며, "21세기 중반 이전에 이 같은 주력 에너지원의 대체과정이 개시될 것으로 본다"고 말했다.그는 아직도 석탄 매장량이 풍부한데도 석유가 이를 대체한 것은, 나무가 많아도 석탄이 이를 대체한 것처럼 그 에너지 효율성과 낮은 비용 때문이라고 설명했다.하지만 그린스펀 의장은 이러한 새로운 에너지원으로의 이행 과정은 장기간이 소요될 뿐 아니라 중국과 같은 높은 에너지 원단위를 가진 경제의 출현으로 인해 그 속도가 더 느려질 수 있다고 경고했다.이런 점에서 "세계경제는 당분간 석유시장에 대한 지정학적인 그리고 또다른 불확실성 속에 살아가야 할 것"으로 보인다고 그는 지적했다.Remarks by Chairman Alan Greenspan: EnergyBefore the Japan Business Federation, the Japan Chamber of Commerce and Industry, and the Japan Association of Corporate Executives, Tokyo, JapanOctober 17, 2005 Even before the devastating hurricanes of August and September 2005, world oil markets had been subject to a degree of strain not experienced for a generation. Increased demand and lagging additions to productive capacity had eliminated a significant amount of the slack in world oil markets that had been essential in containing crude oil and product prices between 1985 and 2000. In such tight markets, the shutdown of oil platforms and refineries last month by Hurricanes Katrina and Rita was an accident waiting to happen. In their aftermath, prices of crude oil worldwide moved sharply higher, and with refineries stressed by a shortage of capacity, margins for refined products in the United States roughly doubled. Prices of natural gas soared as well. Oil prices had been persistently edging higher since 2002 as increases in global oil consumption progressively absorbed the buffer of several million barrels a day in excess capacity that stood between production and demand. Any pickup in consumption or shortfall in production for a commodity as price inelastic in the short run as oil was bound to be immediately reflected in a spike in prices. Such a price spike effectively represented a tax that drained purchasing power from oil consumers. Although the global economic expansion appears to have been on a reasonably firm path through the summer months, the recent surge in energy prices will undoubtedly be a drag from now on. In the United States, Japan, and elsewhere, the effect on growth would have been greater had oil not declined in importance as an input to world economic activity since the 1970s. How did we arrive at a state in which the balance of world energy supply and demand could be so fragile that weather, not to mention individual acts of sabotage or local insurrection, could have a significant impact on economic growth? Even so large a weather event as August and September's hurricanes, had they occurred in earlier decades of ample oil capacity, would have had hardly noticeable effects on crude prices if producers placed their excess supplies on the market or on product prices if idle refinery capacity were activated. The history of the world petroleum industry is one of a rapidly growing industry seeking the stable prices that have been seen by producers as essential to the expansion of the market. In the early twentieth century, pricing power was firmly in the hands of Americans, predominately John D. Rockefeller and Standard Oil. Reportedly appalled by the volatility of crude oil prices that stunted the growth of oil markets in the early years of the petroleum industry, Rockefeller had endeavored with some success to stabilize those prices by gaining control by the turn of the century of nine-tenths of U.S. refining capacity. But even after the breakup of the Standard Oil monopoly in 1911, pricing power remained with the United States--first with the U.S. oil companies and later with the Texas Railroad Commission, which raised limits on output to suppress price spikes and cut output to prevent sharp price declines. Indeed, as late as 1952, crude oil production in the United States (44 percent of which was in Texas) still accounted for more than half of the world total. Excess Texas crude oil capacity was notably brought to bear to contain the impact on oil prices of the nationalization of Iranian oil a half-century ago. Again, excess American oil was released to the market to counter the price pressures induced by the Suez crisis of 1956 and the Arab-Israeli War of 1967. Of course, concentrated control in the hands of a few producers over any resource can pose potential problems. In the event, that historical role ended in 1971, when excess crude oil capacity in the United States was finally absorbed by rising world demand. At that point, the marginal pricing of oil, which for so long had been under the control of international oil companies, predominantly American, abruptly shifted to a few large Middle East producers and to greater market forces than those that they and the other members of the Organization of Petroleum Exporting Countries (OPEC) could contain. To capitalize on their newly acquired pricing power, many producing nations, especially in the Middle East, nationalized their oil companies. But the full magnitude of the pricing power of the nationalized oil companies became evident only in the aftermath of the oil embargo of 1973. During that period, posted crude oil prices at Ras Tanura, Saudi Arabia, rose to more than $11 per barrel, a level significantly above the $1.80 per barrel that had been unchanged from 1961 to 1970. The further surge in oil prices that accompanied the Iranian Revolution in 1979 eventually drove up prices to $39 per barrel by February 1981 ($75 per barrel in today's prices). The higher prices of the 1970s abruptly ended the extraordinary growth of U.S. and world consumption of oil and the increased intensity of its use that was so evident in the decades immediately following World War II. Since the more than tenfold increase in crude oil prices between 1972 and 1981, world oil consumption per real dollar equivalent of global gross domestic produce (GDP) has declined by approximately one-third. In the United States, between 1945 and 1973, consumption of petroleum products rose at a startling average annual rate of 4-1/2 percent, well in excess of growth of our real GDP. However, between 1973 and 2004, oil consumption grew in the United States, on average, at only 1/2 percent per year, far short of the rise in real GDP. In consequence, the ratio of U.S. oil consumption to GDP fell by half. Much of the decline in the ratio of oil use to real GDP in the United States has resulted from growth in the proportion of GDP composed of services, high-tech goods, and other presumably less oil-intensive industries. Additionally, part of the decline in this ratio is due to improved energy conservation for a given set of economic activities, including greater home insulation, better gasoline mileage, more efficient machinery, and streamlined production processes. These trends have been ongoing but have likely intensified of late with the sharp, recent increases in oil prices. In Japan, which until recently was the world's second largest oil consumer, the growth of demand was also strong before the developments of the 1970s. Subsequently, shocked by the increase in prices and without indigenous production to cushion the effects on incomes, Japan sharply curtailed the growth of its oil use, reducing the ratio of oil consumption to GDP by about half as well. Although the production quotas of OPEC have been a significant factor in price determination for a third of a century, the story since 1973 has been as much about the power of markets as it has been about power over markets. The incentives to alter oil consumption provided by market prices eventually resolved even the most seemingly insurmountable difficulties posed by inadequate supply outside the OPEC cartel. Many observers feared that the gap projected between supply and demand in the immediate post-1973 period would be so large that rationing would be the only practical solution. But the resolution did not occur that way. In the United States, to be sure, mandated fuel-efficiency standards for cars and light trucks induced the slower growth of gasoline demand. Some observers argue, however, that, even without government-enforced standards, market forces would have led to increased fuel efficiency. Indeed, the number of small, fuel-efficient Japanese cars that were imported into U.S. markets rose throughout the 1970s as the price of oil moved higher. Moreover, at that time, prices were expected to go still higher. For example, the U.S. Department of Energy in 1979 had projections showing real oil prices reaching nearly $60 per barrel by 1995--the equivalent of more than $120 in today's prices. The failure of oil prices to rise as projected in the late 1970s is a testament to the power of markets and the technologies they foster. Today, the average price of crude oil, despite its recent surge, is still in real terms below the price peak of February 1981. Moreover, since oil use, as I noted, is only two-thirds as important an input into world GDP as it was three decades ago, the effect of the current surge in oil prices, though noticeable, is likely to prove significantly less consequential to economic growth and inflation than the surge in the 1970s. The petroleum industry's early years of hit-or-miss exploration and development of oil and gas has given way to a more systematic, high-tech approach. The dramatic changes in technology in recent years have made existing oil and natural gas reserves stretch further while keeping energy costs lower than they otherwise would have been. Seismic imaging and advanced drilling techniques are facilitating the discovery of promising new reservoirs and are enabling the continued development of mature fields. Accordingly, one might expect that the cost of developing new fields and, hence, the long-term price of new oil and gas would have declined. And, indeed, these costs have declined, though less than they might otherwise have done. Much of the innovation in oil development outside OPEC, for example, has been directed at overcoming an increasingly inhospitable and costly exploratory environment, the consequence of more than a century of draining the more immediately accessible sources of crude oil. Still, consistent with declining long-term marginal costs of extraction, distant futures prices for crude oil moved lower, on net, during the 1990s. The most-distant futures prices fell from a bit more than $20 per barrel before the first Gulf War to less than $18 a barrel on average in 1999. Such long-term price stability has eroded noticeably over the past five years. Between 1991 and 2000, although spot prices ranged between $11 and $35 per barrel, distant futures exhibited little variation. Since then, distant futures prices have risen sharply. In early August, prices for delivery in 2011 of light sweet crude breached $60 per barrel, in line with recent increases in spot prices. This surge arguably reflects the growing presumption that increases in crude oil capacity outside OPEC will no longer be adequate to serve rising world demand going forward, especially from emerging Asia. Additionally, the longer-term crude price has presumably been driven up by renewed fears of supply disruptions in the Middle East and elsewhere. But the opportunities for profitable exploration and development in the industrial economies are dwindling, and the international oil companies are currently largely prohibited, restricted, or face considerable political risk in investing in OPEC and other developing countries. In such a highly profitable market environment for oil producers, one would have expected a far greater surge of oil investments. Indeed, some producers have significantly ratcheted up their investment plans. But because of the geographic concentration of proved reserves, much of the investment in crude oil productive capacity required to meet demand, without prices rising unduly, will need to be undertaken by national oil companies in OPEC and other developing economies. Although investment is rising, the significant proportion of oil revenues invested in financial assets suggests that many governments perceive that the benefits of investing in additional capacity to meet rising world oil demand are limited. Moreover, much oil revenue has been diverted to meet the perceived high-priority needs of rapidly growing populations. Unless those policies, political institutions, and attitudes change, it is difficult to envision adequate reinvestment into the oil facilities of these economies. Besides feared shortfalls in crude oil capacity, the status of world refining capacity has become worrisome as well. Crude oil production has been rising faster than refining capacity over the past decade. A continuation of this trend would soon make lack of refining capacity the binding constraint on growth in oil use. This may already be happening in certain grades, given the growing mismatch between the heavier and more sour content of world crude oil production and the rising world demand for lighter, sweeter petroleum products. There is thus an especial need to add adequate coking and desulphurization capacity to convert the average gravity and sulphur content of much of the world's crude oil to the lighter and sweeter needs of product markets, which are increasingly dominated by transportation fuels that must meet ever more stringent environmental requirements. Yet the expansion and the modernization of world refineries are lagging. For example, no new refinery has been built in the United States since 1976. The consequence of lagging modernization is reflected in a significant widening of the price spread between the higher priced light sweet crudes such as Brent and the heavier crudes such as Maya. To be sure, refining capacity continues to expand, albeit gradually, and exploration and development activities are ongoing, even in developed industrial countries. Conversion of the vast Athabasca oil sands reserves in Alberta to productive capacity, while slow, has made this unconventional source of oil highly competitive at current market prices. However, despite improved technology and high prices, proved reserves in the developed countries are being depleted because additions to these reserves have not kept pace with production. * * *The production, demand, and price outlook for oil beyond the current market turbulence will doubtless continue to reflect longer-term concerns. Much will depend on the response of demand to price over the longer run. If history is any guide, should higher prices persist, energy use over time will continue to decline relative to GDP. In the wake of sharply higher prices, the oil intensity of the U.S. economy, as I pointed out earlier, has been reduced by about half since the early 1970s. Much of that displacement was achieved by 1985. Progress in reducing oil intensity has continued since then, but at a lessened pace. For example, after the initial surge in the fuel efficiencies of our light motor vehicles during the 1980s, reflecting the earlier run-up in oil prices, improvements have since slowed to a trickle. The more-modest rate of decline in the energy intensity of the U.S. economy after 1985 should not be surprising, given the generally lower level of real oil prices that have prevailed since then. With real energy prices again on the rise, more-rapid decreases in the intensity of energy use in the years ahead seem virtually inevitable. Long-term demand elasticities over the past three decades have proved noticeably higher than those evident in the short term. Indeed, gasoline consumption has declined markedly in the United States in recent weeks, presumably partly as a consequence of higher prices. * * *Altering the magnitude and manner of energy consumption will significantly affect the path of the global economy over the long term. For years, long-term prospects for oil and natural gas prices appeared benign. When choosing capital projects, businesses in the past could mostly look through short-run fluctuations in oil and natural gas prices, with an anticipation that moderate prices would prevail over the longer haul. The recent shift in expectations, however, has been substantial enough and persistent enough to direct business-investment decisions in favor of energy-cost reduction. Over the past decade, energy consumed, measured in British thermal units, per real dollar of gross nonfinancial, non-energy corporate product in the United States has declined substantially, and this trend may be expected to accelerate in coming years. In Japan, as well, energy use has declined as a fraction of GDP, but these savings were largely achieved in previous decades, and energy intensity has been flat more recently. We can expect similar increases in oil efficiency in the rapidly growing economies of East Asia as they respond to the same set of market incentives. But at present, China consumes roughly twice as much oil per dollar of GDP as the United States, and if, as projected, its share of world GDP continues to increase, the average improvements in world oil-intensity will be less pronounced than the improvements in individual countries, viewed separately, would suggest. * * *We cannot judge with certainty how technological possibilities will play out in the future, but we can say with some assurance that developments in energy markets will remain central in determining the longer-run health of our nations' economies. The experience of the past fifty years--and indeed much longer than that--affirms that market forces play a key role in conserving scarce energy resources, directing those resources to their most highly valued uses. However, the availability of adequate productive capacity will also be driven by nonmarket influences and by other policy considerations. To be sure, energy issues present policymakers with difficult tradeoffs to consider. The concentration of oil reserves in politically volatile areas of the world is an ongoing concern. But that concern and others, one hopes, will be addressed in a manner that, to the greatest extent possible, does not distort or stifle the meaningful functioning of our markets. Barring political impediments to the operation of markets, the same price signals that are so critical for balancing energy supply and demand in the short run also signal profit opportunities for long-term supply expansion. Moreover, they stimulate the research and development that will unlock new approaches to energy production and use that we can now only barely envision. Improving technology and ongoing shifts in the structure of economic activity are reducing the energy intensity of industrial countries, and presumably recent oil price increases will accelerate the pace of displacement of energy-intensive production facilities. If history is any guide, oil will eventually be overtaken by less-costly alternatives well before conventional oil reserves run out. Indeed, oil displaced coal despite still vast untapped reserves of coal, and coal displaced wood without denuding our forest lands. New technologies to more fully exploit existing conventional oil reserves will emerge in the years ahead. Moreover, innovation is already altering the power source of motor vehicles, and much research is directed at reducing gasoline requirements. We will begin the transition to the next major sources of energy, perhaps before midcentury, as production from conventional oil reservoirs, according to central-tendency scenarios of the U.S. Department of Energy, is projected to peak. In fact, the development and application of new sources of energy, especially nonconventional sources of oil, is already in train. Nonetheless, the transition will take time. We, and the rest of the world, doubtless will have to live with the geopolitical and other uncertainties of the oil markets for some time to come. [뉴스핌 Newspim] 김사헌 기자 herra79@newspim.com
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메타, '뮤즈' 기업용으로 확대
[서울=뉴스핌] 고인원 기자= 개인용 인공지능(AI) 에이전트 '뮤즈(Muse)'로 흥행에 성공한 메타(META)가 기업 시장으로 보폭을 넓힌다. 슬랙과 줌, 아사나 등 기업들이 이미 사용하는 업무용 소프트웨어에 뮤즈를 연결해 업무 처리부터 신규 고객 확보까지 맡긴다는 구상이다.
메타는 29일(현지시간) '중소기업용 뮤즈(Muse for Small Business)'를 공개했다.
중소기업용 뮤즈는 아사나, 줌, 인튜이트, 박스, 캔바, 세일즈포스의 슬랙 등과 연동된다. 메타 광고 계정과 업무용 인스타그램·페이스북 프로필에도 연결할 수 있다.
메타는 "뮤즈에 사업 운영이나 신규 고객 확보 같은 목표를 주면 이를 수행한다"고 설명했다. 기업이 별도의 AI 시스템을 구축하지 않고도 기존에 사용하는 업무 도구에 뮤즈를 연결해 각종 작업을 맡길 수 있다는 의미다.
구체적인 가격 정책은 공개하지 않았다. 개인용 뮤즈는 현재 일정 사용량까지 무료로 제공되고, 이를 초과하면 구독료를 내는 방식이다.
오픈AI 로고 이미지 [사진=블룸버그통신]
이번 발표는 메타가 전날 새로운 기업용 플랫폼을 출시하고 이를 이끌 인물로 몽고DB(MDB)의 CJ 데사이 최고경영자(CEO)를 영입한다고 밝힌 데 이어 나왔다. 새 플랫폼에는 뮤즈 에이전트와 비즈니스 에이전트, 코딩 도구 등이 포함될 예정이다.
메타가 개인용 AI에서 기업 시장으로 빠르게 영역을 넓히면서 오픈AI·앤스로픽과의 경쟁도 본격화할 전망이다. 이번 발표는 오픈AI가 개발자 행사를 개최하는 시점에 나왔다.
메타가 우선 겨냥하는 것은 중소기업 시장이다. 회사에 따르면 페이스북을 이용하는 중소기업은 2억곳에 달한다. 이미 확보한 방대한 기업 고객을 뮤즈 이용자로 끌어들일 수 있다는 얘기다.
메타는 "중소기업들은 거의 20년 동안 우리 앱을 이용해 성장해왔다"며 "이들은 아이디어가 부족한 것이 아니라 시간이 부족하다고 말했다"고 밝혔다. 이어 "기업들이 이미 사용하는 도구로 업무를 처리할 수 있도록 중소기업용 뮤즈를 만들었다"고 설명했다.
이번 서비스 확대는 AI를 새로운 수익원으로 키우려는 마크 저커버그 메타 최고경영자(CEO)의 전략과 맞닿아 있다. 그동안 메타 매출의 대부분은 디지털 광고에서 나왔다.
메타는 지난해 AI 인재 확보에도 수십억달러를 쏟아부었다. 대표적으로 스케일AI 창업자 알렉산더 왕을 영입했으며, 왕이 이끄는 조직은 지난 4월부터 '뮤즈 스파크(Muse Spark)' 계열의 AI 모델을 잇달아 공개했다.
저커버그 CEO는 지난주 열린 '메타 커넥트' 행사에서 뮤즈를 자신의 AI 전략의 "핵심(centerpiece)"이라고 표현했다.
개인용 뮤즈의 초기 흥행도 기업 시장 진출에 힘을 싣고 있다. 지난 8일 출시된 뮤즈는 애플 앱스토어 1위에 오르며 챗GPT를 제쳤다. 에버코어의 마크 마하니는 뮤즈 이용자가 향후 6~12개월 안에 1억명에 이를 것으로 전망했다.
뮤즈 흥행에 힘입어 메타 주가는 9월 들어 25% 상승했다. 다만 최근 두 거래일 동안에는 상승분 일부를 반납했다. 전날 메타 주가는 4.79% 하락한 715.62달러로 마감한 뒤 개장 전 거래에서는 0.9%가량 상승했다.
koinwon@newspim.com
2026-09-29 20:08
사진
롯데백화점 광고 모델 '제니' 카드
[서울=뉴스핌] 김용석 기자 = 롯데백화점이 광고 모델을 10년만에 다시 꺼내 들었다. 방한 외국인 특수로 상반기 외국인 매출이 6400억원까지 불어난 국면에서, 상품이나 특정 행사가 아닌 백화점 자체를 알리는 브랜드 광고에 글로벌 아티스트 제니를 앞세운 것이다.
롯데백화점 브랜드 앰배서더로 선정된 제니. [사진= 롯데백화점]
롯데백화점은 제니를 브랜드 앰배서더로 선정하고 10월부터 본격적인 마케팅에 나선다고 29일 밝혔다. 국내는 물론 롯데몰 웨스트레이크 하노이를 포함한 베트남·인도네시아 해외 점포 4곳, 외국인 관광객이 몰리는 인천공항 수하물 수취 구역과 서울역까지 접점을 넓힌다.
롯데백화점이 오랜 기간 모델을 두지 않다가 이번에 다시 꺼낸 것은 고객 구성이 달라졌기 때문으로 풀이된다. 국내 고객 대상 전속모델로는 외국인 비중이 29%까지 커진 본점과 해외 점포를 아우르기 어려워, 해외 인지도를 갖춘 글로벌 아티스트가 필요해졌다는 분석이다.
배경에는 외국인 소비 비중의 급팽창이 있다. 롯데백화점의 올해 1~6월 외국인 매출은 6400억원으로 전년 동기 대비 125% 늘었다. 같은 기간 신세계백화점은 5800억원(120%↑), 현대백화점은 5000억원(112%↑)이었다. 3사 가운데 규모가 가장 크다. 소공동 본점은 2분기 외국인 매출이 전년 동기 대비 120% 늘면서 전체 매출에서 차지하는 비중이 지난해 2분기 17%에서 올해 29%까지 확대됐다.
외국인 유입세도 이어지고 있다. 문화체육관광부에 따르면 올해 1~8월 누적 방한 외국인은 1505만명으로 전년 동기보다 21.6% 늘었고, 관광 분야 카드 소비액은 14조180억원으로 48.5% 증가했다. 이 가운데 베트남은 40만7000명(10.5%↑), 인도네시아는 29만5000명(22.5%↑)이 한국을 찾았다. 두 나라는 롯데백화점이 해외 점포를 운영하는 곳이다. 현지 점포와 국내 공항·서울역 광고에 같은 모델을 쓰는 것은 방한 전 인지도를 방한 후 구매로 연결하겠다는 구상이다.
경쟁사 신세계는 명품관 리뉴얼 효과가 본격화된 본점의 2분기 매출이 전년 동기 대비 77% 늘었고 외국인 매출은 4배가량 증가했다. 신세계 명동 본점은 신세계스퀘어를 통해 BTS 등 K팝 콘텐츠를 선보였고, 현대백화점은 외국인에게 맞춤형 쇼핑 정보를 제공하는 AI 쇼핑 어시스턴트 '헤이디 글로벌'을 도입했다.
정현석 롯데백화점 대표는 "앰배서더가 가진 글로벌 영향력과 롯데백화점의 브랜드 가치를 결합해 전 세계 고객과 소통하는 접점을 넓히고, 글로벌 리테일 시장에서 롯데백화점만의 존재감을 더욱 선명하게 만들어 나가고자 한다"고 밝혔다.
롯데는 하반기 명동 본점과 잠실점을 축으로 타운화에 속도를 내고, 영플라자 외관 초대형 미디어파사드 설치와 외국인 전용 멤버십 등 계열사 연계 마케팅을 확대할 방침이다. 공간 개편에 글로벌 스타의 얼굴을 입혀 브랜드 인지도까지 끌어올리겠다는 계획이다.
fineview@newspim.com
2026-09-30 06:22












